We name just about everything. We name pets, cars, rocks, people, projects, releases, documents, uh, well change that. We name everything. So you think that with all that practice naming everything we come across that there would be a best practice. Somewhere, somebody probably has completed some sort of study that shows 90% satisfaction with naming things using the "ABBA" method. If there is, I don't know of it. (Side note: now I have ABBA songs running through my head, bad selection of a name Earl, baaaddd selection)
It is my understanding that names were once upon a time not trivial things. Names told you everything you need to know about a person. A blacksmith was called, "Smith". My possible distant relation, the Venerable Bede, was named that since Bede, I am told, meant scholar. He was, though I can't say the same thing for myself. It hasn't always worked that way though. When Moses asked the burning bush to identify itself, it says its name is I AM. Basically, a, "I don't play by your rules," kind of response.
If your name was associated with a good family, often good things happen to you (ask those Hilton folks). People wrongly accused or repenting to a new way of life often want to "clear their name". Some Orthodox folks celebrate a namesake day when you happen to be named the same name as saint. And the Orthodox have a lot of saints (though I am pretty sure there isn't a saint Earl). Remember when we had the musician formally known as Prince? I guess he got tired of trying to book dinner reservations over the phone and changed his name back... to Bob (his parents didn't really name him Prince, did they?).
For most of us, names are pretty serious business that should demand a pretty serious method of creating them. But there isn't one. I have been personally involved in the naming of three children, a dog, several series of conference rooms, websites, this blog, and have acted as a consultant to several others. I have brainstormed. I have culled records of dead relatives, or in the case of Construx's current conference rooms, types of rain. I have tried to bring out an essential quality of the object being named. I have flat made up something that sounded nice. I have even used the Three Strikes practice that created a fine name that those not involved in the process really understood.
I think that names today probably mean more about the namer than the named. They talk about how we approach things, what we care about. Sure, if done well will help us identify and understand the item being named. Or, in the case of things like Peace Keeper Missile, intentionally not understand it. A name reflects how the namer sees the item being named and how the namer wants the world to see it. It is more a mirror to our own wants and desires than the item being named.
Something to think about next time you name that project (is Pointless Crap taken?) or your blog.