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What Marketing Requirements Look Like
24 August 09 11:12 AM | Anonymous | with no comments
I recently went with trepidation into a class with Pragmatic Marketing called “ Requirements that Work ”, part of their Practical Product Management series. Marketing professionals have been my foil for bad requirements for years and here I was, ready to hear from the experts themselves how marketing...
Context Matters
17 June 07 10:21 AM | Anonymous | with no comments
So, I was driving along, making a right turn into a driveway like I have done a thousand times before. I did what one always does when making a right turn: I checked carefully for pedestrians and watched the driveway to make sure nobody was coming down it. I then signaled my intentions and proceeded...